Founder’s Note

By Shahrukh & Gunjan Bharti
Founder & Co-Founder, Yooneck

When we started Yooneck back in 2021, it was never just about fashion or gifting. It was about freedom, identity, and expression. Both of us came from the retail world — we understood the trends, the fabrics, the fits — but what we truly felt missing in the industry was personalisation. Something made for you, not just sold to you.

The early days were tough. We were balancing our jobs, fulfilling orders from home, learning the ropes of eCommerce at night, and managing every little thing ourselves. But what kept us going was a simple belief:
If we could create a brand that listens to people’s stories, understands their needs, and delivers not just products but emotions — we’d be building something truly meaningful.

Yooneck became that dream.

It’s a brand born from our family’s legacy in fabrics, strengthened by our personal struggles, and built with pure intention. When my father lost his long-standing job in sampling, we didn’t step back — we stepped up. With him by our side, and with the deep knowledge of textiles passed down from Gunjan’s late mother, we created something bigger than ourselves.

Today, as Yooneck expands across India — through our website, our first flagship store in Greater Noida, and soon more — our mission remains unchanged:

To make customisation the new standard,
To offer fashion that fits and celebrates everyone,
To make gifting more personal and joyful,
And to empower more people to join hands with us as we grow.

Yooneck isn’t just our story — it’s yours too.
Thank you for being part of it.

Warmly,
Shahrukh & Gunjan Bharti
Founders, Yooneck