One of the most common questions we receive from customers is:
"Why isn't everything on 70% OFF?"
After all, if many brands can offer massive discounts throughout the year, why doesn't every fashion brand do the same?
The answer is more complicated than it appears.
As customers, we all love a good deal. Discounts can make shopping exciting and help us save money. However, there is also an important question that many people don't ask:
If a product can be sold at 70% OFF every day, what was its real price to begin with?
This article is not about criticizing discounts. Sales and promotions are a normal part of retail.
Instead, we want to explain how pricing works and why Yooneck believes in providing genuine value rather than relying entirely on permanent discount strategies.
A Message from Our Founders
Dear Customer,
We love offering special deals and festive offers.
In fact, seeing customers happy during a sale is one of the most rewarding parts of running a fashion brand.
However, we also believe that customers deserve honesty.
We never want pricing to feel confusing.
Our goal is simple:
Offer quality products at fair prices throughout the year and provide additional value during special promotions.
— Shahrukh, Founder
— Gunjan Bharti, Co-Founder & Director
The Psychology of Discounts
Discounts are powerful because they create excitement.
When customers see:
- 50% OFF
- 70% OFF
- Buy One Get One
- Limited Time Offer
they naturally feel encouraged to act quickly.
This is not necessarily a bad thing.
The challenge arises when discounts become permanent rather than occasional.
Can Everything Really Be 70% OFF?
Let's think about this logically.
Every fashion product has costs associated with it:
- Fabric
- Stitching
- Packaging
- Transportation
- Warehousing
- Photography
- Website maintenance
- Customer support
- Taxes
- Marketing
If a product is constantly sold at a huge discount, one of two things is usually happening:
The Original Price Was Artificially Inflated
or
The Product Was Designed Around Extremely Low Production Costs
Customers should always ask themselves which explanation is more likely.
What We Believe at Yooneck
At Yooneck, we prefer a different approach.
Rather than creating unrealistic prices and then offering dramatic discounts, we aim to:
- Price products fairly
- Maintain quality standards
- Offer genuine promotions when appropriate
- Build long-term trust
We believe customers should feel satisfied with their purchase regardless of whether they bought during a sale.
The Hidden Cost of Extreme Discounts
Huge discounts sometimes create unintended consequences.
Lower Quality Materials
To maintain margins, some businesses may reduce fabric quality.
Reduced Quality Control
Inspection processes may be minimized to save costs.
Less Focus on Customer Service
Support quality may suffer when profitability becomes too dependent on volume.
Again, this does not apply to every business.
But it helps explain why pricing and quality are often connected.
Why We Still Run Sales
If we believe in fair pricing, why do we offer promotions?
Because sales can be beneficial when used responsibly.
Examples include:
Festive Celebrations
Fashion and festivals naturally go together.
Customer Appreciation Campaigns
Special offers can reward loyal customers.
Seasonal Events
Changing seasons often create opportunities for promotions.
New Collection Launches
Sales can help introduce customers to new collections.
The difference is that promotions should feel special rather than permanent.
What Is Better Than a Discount?
Many customers assume the lowest price always represents the best deal.
However, value often comes from:
Better Fabric
A garment that feels comfortable every time you wear it.
Better Stitching
An outfit that lasts longer.
Better Design
A product that remains stylish beyond a single season.
Better Service
A brand that responds when customers need help.
These qualities often create greater long-term satisfaction than a temporary discount.
The Question We Ask Ourselves
Before launching any collection, we ask:
"Would we be comfortable paying this price ourselves?"
If the answer is no, we rethink the product.
This simple principle helps guide our decisions regarding quality, pricing, and customer expectations.
Why Trust Matters More Than Discounts
A customer may buy once because of a discount.
But they return because of:
- Product quality
- Positive experience
- Reliable service
- Brand trust
Long-term relationships are built through consistency, not promotions alone.
What Customers Tell Us
Over time, we have learned something interesting.
Many repeat customers do not return because a product was the cheapest.
They return because:
- The quality met expectations.
- The fabric felt comfortable.
- The product matched the description.
- The overall experience was positive.
That feedback reinforces our belief that value matters more than hype.
Our Promise to Customers
At Yooneck, we will continue to:
- Offer honest pricing
- Maintain quality standards
- Provide genuine promotions
- Focus on customer satisfaction
- Build trust through transparency
Because trust is much harder to earn than a sale.
Frequently Asked Questions
Why doesn't Yooneck offer 70% discounts all year?
We focus on fair pricing and quality rather than relying on permanent deep-discount strategies.
Does a higher price always mean better quality?
Not always. Customers should evaluate quality, materials, craftsmanship, and overall value.
Are discounts bad?
No. Discounts are useful when offered genuinely and responsibly.
How should customers evaluate value?
Look beyond price and consider fabric quality, durability, design, comfort, and customer service.
Does Yooneck run sales?
Yes. We periodically offer promotions, festive deals, and special campaigns.
Final Words from the Founders
Fashion should be exciting.
Shopping should feel rewarding.
And customers should always feel respected.
That is why our focus is not simply on offering the biggest discount.
Our focus is on offering the best possible value.
Thank you for supporting Yooneck and for being part of our journey.
With Gratitude,
Shahrukh
Founder, Yooneck
Gunjan Bharti
Co-Founder & Director, Yooneck